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2/12/08

Microsoft Gets a New Sidekick

Microsoft is now Danger's middle name

Microsoft dug deep into its pocketbook recently with the offer to buy Yahoo for the large sum of $46 billion -- that offer was rejected. Microsoft, however, announced a purchase today that was much easier to finance.


Microsoft says that it agreed to purchase Danger Inc., the company best known for the Sidekick mobile device. Microsoft president of Entertainment and Devices Division Robbie Bach said in a statement, “Microsoft is a global leader with our Windows Mobile software and expanding mobile services. The addition of Danger serves as a perfect complement to our existing software and services, and also strengthens our dedication to improving mobile experiences centered on individuals and what they like.”

Microsoft says that Danger Inc. has connected with a young and enthusiastic customer base that is Internet-savvy and socially inclined. The purchase is expected to add additional assets and resources to Microsoft’s entry into the consumer space.

Danger Inc. chairman and CEO Henry R. Nothhaft said, “Danger continues to provide an effortless and fun mobile experience for consumers. Now by combining our uncompromised application software and powerful back-end service with Microsoft, we can expand our innovative service offerings even further and take mobility to a new level.”

The terms of the Microsoft purchase are unknown at this time. It doesn’t take any insider information to know after the purchase of Danger, a Sidekick running Windows Mobile will be just around the corner.

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