Apple Updates Trademark to Cover Game Devices

A USPTO filing shows Apple may consider its own game console

Gaming is a big business with some game titles bringing in more money than Hollywood’s blockbuster movies. Traditionally the gaming market is dominated by console gaming systems from Sony, Microsoft and Nintendo. However, that could be changing.

An application filed by Apple with the United States Patent and Trademark Office (USPTO) amends Apple’s trademark to cover gaming systems. The application is very short on information and merely adds a list of new items to the trademark coverage.

The application adds the following to the trademark:

Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games

That could mean that in the future we could be adding an Apple video game console to the list of game consoles around. From the sounds of the application we could also see a portable game system from Apple as well.

The amended application was filed on February 8, 2008 by Apple; an attorney has not yet been assigned to the case. Other than the simple paragraph of new items Apple might want to sell in the future, no other information is available at this time.
Apple declined to comment on the application, but representatives at the company exhibited enthusiasm regarding the trademark application.