SCEA CEO Speaks Out in Official PlayStation Blog

Sony to speak directly to consumers using blog

Sony Computer Entertainment has been said previously that it intends to find ways to better reach its consumers. This week, Sony has taken its first major step to direct communication with the opening of the official PlayStation Blog.

The blog, which officially opened earlier this week, now features its first major ‘public address’ from SCEA president and CEO Jack Tretton. The welcome letter talks about Tretton’s view on hardcore gamers and the PlayStation’s various contributions to video game innovation since 1995.

Tretton speaks on how the various technical innovations of the original PlayStation and PlayStation 2 set the bar for the rest of the industry, and how he believes that the PlayStation 3 will do it again – though not without the software to drive the hardware.

“We fully realize that past success is no guarantee of future success,” Tretton said on how the various technical innovations of the original PlayStation and PlayStation 2 set the bar for the rest of the industry, and how he believes that the PlayStation 3 will do it again – though not without the software to drive the hardware. “We have to bring the games to market that will showcase what the PS3 can do and ultimately entertain you like no other games have. We need to provide proof of what the PS3 can do for you and work tirelessly to improve the value and justify your investment. At the end of the day, it’s always been about the games.”

In what could be seen as a slight jab to Nintendo’s strategy with the Wii, Tretton says Sony had to take the necessary risks in designing a new, expensive system as an investment for the future. “To push the boundaries of gaming beyond where they currently lie takes a great deal of risk. I think all the hardware manufacturers are doing that in some way,” he continued. “We could have easily produced PlayStation 2.5 at a slightly increased price over the older model, and driven some nice profits and marginal innovation for a few years but that’s not how we got where we are today. You have to gamble and make major investments in the present that will pay dividends in the future.”

Reference:Marcus Yam,dailytech