Major PC Powers to Form Gaming Alliance at GDC 2008

Band of Brothers: Microsoft, Intel, NVIDIA, AMD

Mark Rein of Epic Games recently told the story of the shift in gaming from the PC to consoles.

“When Call of Duty 4 came out, I heard some of our guys sitting around talking about the great game they'd had last night and I'm like, 'Hey guys, what server are you playing on? I'd love to come and join you,' and they said, 'Just send us a friends request,'” he said.

“It was at that point I realized they were all playing it on console. Plus, the sales of the console versions are something like ten times the sales of the PC versions,” Rein continued. “I'm a real fan of the PC, but yes, consoles are definitely stealing a lot of hardcore gamers from the PC.”

The controlled nature of consoles, along with the multiplayer capabilities of the PlayStation 3 and Xbox 360, are enticing former PC gaming faithful with their relatively hassle-free experience. The open, uncontrolled nature of the PC, is both the platform’s strength and weakness.

According to Dean Takahashi’s blog on Mercury News, the major powers in PC technology will soon announce a fellowship amongst them called the PC Gaming Alliance. The reveal is said to take place at next week’s Games Developers Conference, and will include Intel, Microsoft, NVIDIA, AMD and several other computer companies.

The aim of the PC Gaming Alliance is to keep the PC as a viable and attractive platform for developers, and to remain competitive with the console industry.

This comes shortly after NPD revealed its data showing that PC game accounted for only 14 percent of retail game sales in 2007. NPD, however, did not track digital download or online subscription sales for 2007, a now considerable factor in the PC market. NPD announced recently that it intends to begin collecting information on game subscriptions for online games such as MMOs.

Blizzard with its online model seems to be flourishing even with the rise in console sales. “We believe that the PC gaming industry is strong when you look at everything together,” said Mike Morhaime, president of Blizzard Entertainment, last week at the DICE Summit. World of Warcraft currently has more than 10 million subscribers pouring money into PC gaming, but the monthly revenue generated isn’t counted as part of retail sales.

The Games Developer Conference 2008 runs from February 18 to 22 in San Francisco.