With the blue-violet laser diode shortage out of the way, Sony says that its PlayStation 3 console is finally in full production. “Production problems have now ceased, we're in full production as far as PlayStation 3 is concerned and there's a steady chain of supply in North America, Japan and Europe,” a Sony Computer Entertainment Inc. spokesperson said, as recorded by Compound Semiconductor. In fact, with production woes out of the way, Sony is confident that the PlayStation 3 – with its myriad of multimedia functions – will be able to match the company’s success with the PlayStation 2. “We're aiming towards a much broader lifestyle for home entertainment enthusiasts, that's one of the reasons the PlayStation 2 went on to sell over 115 million units worldwide,” said the spokesperson. “Ultimately it will come down to content ... What it offers for its price is exceptional value for money – a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player.” The greater availability of blue-violet laser parts may have also sparked price drops of standalone Blu-ray movie players. Sony recently released its BDP-S300 player at $499, half the price of company’s first generation player. Such developments have also sparked speculation of potential price drop of the PlayStation 3.
Sony's PlayStation 3 now "in full production"
In late April, word from Sony was that its production of blue-violet laser diodes had ramped up to 1.7 million units monthly. The blue-violet laser diode, a critical component in Blu-ray Disc optical drives, is largely cited as the reason for the limited production capacity and delayed European launch of the PlayStation 3.
7/1/07
PlayStation 3 Production Problems Have Ceased, Says Sony
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