Originally created as a customization concept - the product appeals on both a functional & emotional level. You dictate how the product develops over time. Bored of how it looks? Peel away, until you fall in love with the shoe all over again...
The concept is simple, evolving each 
season applying different peelable graphics/colors to the same base construction/pattern(s).
Designer: David Sheridan
6/5/07
Rivela, Shoe You Can Peel
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